McDonald’s appointment of its first U.S. vice president of digital is the latest step in a widespread revamp the burger chain sees as key to reaching its audience.
Julia Vander Ploeg joins the Golden Arches from Ticketmaster as a member of its Global Digital Team. This group is focused on customer engagement, e-commerce, service delivery and digital content, according to the company’s website.
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This article originally appeared on Recode.net.
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