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McDonald’s Digital Plans Include Music, Mobile Ordering

Ticketmaster exec named as fast-food chain's first U.S. VP of digital.

McDonald’s appointment of its first U.S. vice president of digital is the latest step in a widespread revamp the burger chain sees as key to reaching its audience.

Julia Vander Ploeg joins the Golden Arches from Ticketmaster as a member of its Global Digital Team. This group is focused on customer engagement, e-commerce, service delivery and digital content, according to the company’s website.

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