Breaking Bad Returns (Sort of), How the Ice-Bucket Challenge Went Viral and More Morning #Mustreads

Good morning!

Here are some links to get you through the day, brought to you by Re/code:

1. Bryan Cranston and Aaron Paul reunited onscreen, co-starring with Julia Louis-Dreyfus in a gag trailer for the upcoming Emmy Awards ceremony. Also: It’s an ad for Audi. On YouTube, meet the Jackson Brothers, proprietors of Barely Legal Pawn.
2. You have likely been swarmed by ice-bucket challenge videos lately (we at Re/code plead guilty as charged) across all social media platforms. In New York Magazine, Annie Lowrey breaks down how and why the ALS donation challenge went viral.
3. Netflix CEO Reed Hastings took to Wired to deliver a message to ISP customers: If Comcast, AT&T, Verizon and other big telecom companies win, and Comcast successfully acquires Time Warner, there may not be any more companies like Netflix.*
4. Todd VanDerWerff argues that Comedy Central has become one of the best channels on television, seemingly under the radar, over the past couple years. Check out his piece in Vox, where he makes his case show by show, clip by clip.
5. If you’re interested in learning more about the situation in Ferguson, you may be better off checking Twitter than Facebook. That’s what GigaOm’s Mathew Ingram thinks, though Bloomberg Businessweek’s Brad Stone points out a few key differences between the services.

If you see any stories you’d like to send our way (or have any questions/comments about stories we’ve recommended), feel free to shoot an email to noah.kulwin@recode.net.

* Comcast owns NBCUniversal, which is an investor in Re/code.

This article originally appeared on Recode.net.

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