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Telstra Buys the Rest of Video Platform Company Ooyala for $270 Million

The Australian telecom giant already owned 23 percent of Ooyala.

Reuters / Daniel Munoz

Australia’s largest telecommunications company Telstra, said on Tuesday it had paid $270 million to buy out Silicon Valley-based video platform company Ooyala as part of a deeper push into digital media.

Telstra already owned 23 percent of Ooyala after investing $61 million over the past two years and will take its stake to 98 percent under the deal, assuming it is approved by U.S. regulators.

Ooyala provides cloud-based personalized video platform services to media companies including ESPN, News Corp. and NBC Universal and is forecasting revenue of $65 million in 2014, according to a statement released by Telstra.

(Reporting by Lincoln Feast; Editing by Chris Reese)

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