But lo these many days later, it seems the public is already swiveling its gaze onto a new totally-not-gimmicky thing: Potato salad.
It started off as a Kickstarter project to raise $10, with a clear and earnest mission: “I’m making potato salad. Basically I’m just making potato salad. I haven’t decided what kind yet.”
They’ve now raised more than $32,000 and counting, in what can only be described as a clear victory for crowdsourced carbs.
Google search patterns in the San Francisco Bay Area clearly show the shifting zeitgeist:
Meanwhile, over on Twitter:
Go ahead, entrepreneurs. Punch yourselves in the face.
This article originally appeared on Recode.net.