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Apple Poaches Swiss Watch Exec for iWatch Launch

Apple has hired the sales director of luxury Swiss watch maker TAG Heuer to help with the launch of its new iWatch, as the technology group intend on using the prestigious “Swiss made” label to market its new gadget, the head of LVMH’s watch brands Jean-Claude Biver told CNBC.

Biver said the watchmaker’s sales director left as recently as last week, “to take a contract with Apple” in order to launch the iWatch. LVMH owns Swiss watchmakers TAG Heuer, Hublot and Zenith.

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This article originally appeared on Recode.net.