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Bonobos Gets $55 Million Investment to Open More Clothing Stores for Dudes

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Bonobos, the online men’s clothing shop, has raised a new $55 million investment from Coppel Capital, Mousse Partners, Nordstrom and others, CEO Andy Dunn confirmed to Re/code. As The New York Times first reported, Bonobos will use a large chunk of the funds to increase its number of stores (what Bonobos calls Guideshops) from the current 10 to around 40 within two years. Bonobos shoppers visit the stores to try on different pants, shirts and suits, but have them delivered a few days later rather than carrying them out that very day.

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