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Yahoo Buys Israeli Video Startup RayV

Marissa Mayer gets a startup that specializes in video distribution.

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Yahoo has acquired RayV, an Israeli video company.

RayV announced the deal, but not the terms, on its site today; Yahoo hasn’t announced the acquisition. Update: Yahoo has its own post, from cloud services head P.P.S. Narayan.

RayV is an eight-year-old company that sells technology that’s supposed to make it easier to distribute video, by easing bandwidth demands. In June, The Wall Street Journal reported that Yahoo was in talks to buy the company.

Narayan says the deal “demonstrates [Yahoo’s] dedication to accelerating our video strategy and boosting our underlying technology infrastructure in the space,” and says that “most” of RayV’s employees will end up working at Yahoo’s R&D center in Tel Aviv.

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