clock menu more-arrow no yes mobile

Filed under:

Button Lands $2.25 Million to Help the Ubers of the World Boost Loyalty

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Button, a New York City startup that is building technology to help on-demand apps in the mold of Uber and Instacart retain their best customers and attract new ones, has raised a seed investment of $2.25 million. Atlas Venture led the round, which also included contributions from Greycroft Partners, DCM, VaynerRSE and Mesa+ Capital.

This article originally appeared on