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Apple's Newest Ad Says We're Ready for Wearables, Now

Glasses and watches? Maybe, one day. But sensors you can wear in the pool are already here.

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Are regular people really ready for mini-computers embedded into glasses, shirts and watches? Maybe.

But they’re already ready for other wearables, which you can buy right now.

That’s the message — or at least one of them — Apple is conveying with its newest ad. The spot, ostensibly about all the ways iPhones can make you stronger, faster and more pleased with yourself, also highlights real-world uses for several wearables and other accessories, all available for purchase today.

See if you can catalog them:

For those playing along at home, here’s the gadget list: Wahoo Fitness Blue SC Speed/Cadence Sensor, Withings Health Mate, Zepp Golf Sensor, Misfit Shine and Adidas miCoach Smart Ball. And of course, the iPhone itself is already a wearable, if you want to make it one.

What about that song? If you’re of a certain age, you’ll remember it from gym class. For the rest of you, it’s “Chicken Fat,” first created for President Kennedy’s Physical Fitness Program, many moons ago.

This article originally appeared on

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