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GoPro's Hot, but for How Long?

GoPro created a buzz with a hot initial public offering and whether the wearable action camera maker can maintain that high depends on how well it pushes into the media space, analysts tell CNBC.

The consumer electronics firm lists on the tech-heavy Nasdaq later on Thursday after pricing its IPO at $24 a share on Wednesday. That was at the top of an expected range of $21-$24, putting GoPro’s value at up to $2.96 billion.

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