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Another Food-Delivery Startup for Lazy Cooks Raises $50 Million

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Two months after meal-delivery company Blue Apron nabbed a $50 million investment at a $500 million valuation, competitor HelloFresh has announced its own investment round of $50 million. Insight Venture Partners led the funding. Both startups send to customers meal kits that consist of measured-out ingredients and recipes necessary to cook meals at home.

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