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More Companies Offer IPO Shares to Customers, Fans

Once exclusively for big institutions and large investors, initial public offerings are starting to be somewhat more democratized.

Some companies planning to go public are opting to include employees, fans and customers in their IPO, giving them access to shares at the same time and same price as Wall Street.

Most recently GoPro, whose IPO is expected this year, said it would be opening up the offering to fans and customers.

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