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The Dronies Are Here: Aerial Footage of (About to Be) Drunk Advertising Executives, Courtesy of Twitter

Sounds like what it is.

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

The ad world is headed to the French Riviera for the industry’s annual Cannes Lions awards show/convention. You can ignore most* of the dispatches you read from here, since the real goal of the event is to gather ad people in one city so they can drink rose all night in cafes and on yachts, and few people are going to do much writing about that.

Still! Ad people do want to use Cannes to show off neato stuff (remember the smile-activated photo booth that gave you ice cream in exchange for your privacy?), and Twitter really likes showing off at Cannes.

So meet Dronie, Twitter’s new Twitter account dedicated to aerial shots of ad people at Cannes. (Dronie, by the way: Drone + selfie, and you can blame New York Times LA guy Nick Bilton for this.) Here’s the first: Twitter brand guy Joel Lunenfeld with actor Patrick Stewart, who looks cooler when he’s standing on the bridge.

* One giant exception, of course: The dispatches that pushy lady Kara Swisher will be filing, around the clock. Remember/beware, ad people: Kara can handle her booze much better than you.

This article originally appeared on