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VigLink Raises $18 Million

Content monetization service VigLink has raised $18 million. The Series C round was led by RRE Ventures and included existing investors such as Google Ventures. VigLink works with publishers to detect their links to products and replace them with affiliate codes that trigger payments when a reader clicks through and makes a purchase. “The link is the original native ad,” said CEO Oliver Roup.

This article originally appeared on Recode.net.

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