Thousands of media, marketing and brand executives attend the annual Consumer Electronics Show in Las Vegas — though their meetings typically happen around the edges of the giant industry trade show.
The trade organization will seek to draw this community together next year with the creation of C Space, a series of conference tracks and meetings to be held at the Aria Resort & Casino during CES week.
“C Space is designed as a networking hub and ideas center of the growing numbers of advertising, marketing and creative communities attending CES,” International CES Senior Vice President Karen Chupka said in a statement.
C Space is an extension of the existing Brand Matters and Entertainment Matters sessions, which offer a more curated look at the sprawling electronics showcase.
Chupka said C Space will provide a venue where entertainment, brand and marketing people can meet to discuss the latest digital trends and network.
The 2015 International Consumer Electronics Show will be held Jan. 6-9 in Las Vegas, with registration opening on July 8.
This article originally appeared on Recode.net.