clock menu more-arrow no yes

To Launch a Premium Ride Service, Lyft Helps Drivers Buy a Fleet of Fancy Ford Explorers

The new Lyft Plus cars will have custom brushed-steel mustache grilles, spring water and chocolate.

Peer-to-peer ride-sharing service Lyft has hooked up a group of its best San Francisco drivers with outside financing so they can buy Ford Explorers for a new premium ride service called Lyft Plus that costs twice as much as a normal Lyft.

The cars themselves are in the names of the drivers, who can use them for their normal lives as well, said a spokeswoman.

Lyft will supply kits for cleaning the cars, which have custom brushed-steel mustache grilles and backseat recharging outlets, and help keep them stocked with spring water and chocolate.

Starting today in San Francisco, passengers can opt to hail a normal Lyft or a fancy Lyft Plus from their smartphone apps. The company says Lyft Plus costs 20 percent less than its rival Uber, which gives you a pretty clear sense of where the motivation for the new service came from.

TechCrunch first reported details of the service.

This article originally appeared on Recode.net.

Sign up for the newsletter Sign up for Meat/Less

How to eat well and do good, in 5 emails.