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Startup Hires "Fake" Mandela Sign-Language Interpreter for Bizarre Ad

An Israeli startup’s new ad features the “fake” sign-language interpreter from Nelson Mandela’s memorial service — and the company says it pulled him out of a psychiatric hospital to film it.

The commercial featuring Thamsanqa Jantjie is a stunt from Tel Aviv-based Livelens, which recently raised $2 million for its social livestreaming app.

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