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AOL Buys Ad Attribution Startup Convertro for $100 Million

AOL is buying Convertro, a company that helps marketers figure out which ads lead customers to buy something, for $101 million. Earlier today, Google announced that it had bought Adometry, which also specializes in ad attribution. Earlier this year, AOL bought Gravity, a content recommendation service, for $90 million.

This article originally appeared on Recode.net.