Intel CEO Brian Krzanich says that Intel may have missed the shift to phones and tablets, but the shift has happened and it is focused on not missing the next shift in computing.
For a while, Intel and others in the PC business were hoping that the tablet was a limited market for content consumption and were hoping people would just gravitate back to the computer — something that isn’t happening.
“It took awhile for us to acknowledge and accept that data,” Krzanich said in an onstage appearance at the Code Conference.
That said, Krzanich said that the shift to mobile is creating other opportunities, too, including for the kinds of data centers that power the cloud — an area where Intel remains strong.
“Computing is a big segment,” he said. “It’s more than just mobile devices or PCs and laptops.”
Krzanich wants a bigger slice of the mobile market, targeting a big goal of powering 40 million tablets with Intel chips this year. Around 80 percent of those will be Android, rather than Windows-powered devices.
“I’m not giving up on the phone and the tablet space,” he said.
He notes that in doing so, Intel will go from virtually zero market share to 15 percent to 20 percent market share.
“That’s not bad growth.”
This article originally appeared on Recode.net.