As The New York Times detailed in its 91-page memo on innovation strategy, there is no more frustrating experience on the contemporary social web than throwing a lot of work into a great piece of journalism only to see the traffic rewards accrue to a competitor's aggregation + superior social media packaging.
Which brings me to the case of 17 year-old Connecticut high schools senior Talia Maselli whose receipt of a corsage from Joe Biden after asking him to be her prom date is currently blowing up everywhere on social media.
Everywhere, that is, except for Maselli's own Facebook page where she hasn't even bothered to post the Hartford Courant photo that everyone is using to drive traffic. She did the legwork, but there is zero engagement with her brand as a result of all the effort. It's sad to see that many teens still don't have the nimbleness necessary to navigate the modern media landscape.