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Facebook Inks Major Ad Deal With Publicis Groupe

Publicis Groupe announced on Monday that it has struck a multi-year partnership with Facebook, as was first reported by AdAge, giving the major ad holding company deep data integration access to Facebook services, including Instagram and video advertising. Sources familiar with the matter value the deal in the hundreds of millions, and larger than (registration required) Publicis Groupe’s ad deal with Twitter last year.

This article originally appeared on Recode.net.