clock menu more-arrow no yes

Post-Merger, AT&T Takes Cricket Brand Nationwide With New Devices, Rate Plans and Network Technology

AT&T's Aio Wireless will be folded into the Cricket brand.

AT&T

Two months after finalizing its purchase of low-cost brand Cricket, AT&T is relaunching the service as a combination of that brand and AT&T’s own prepaid service, Aio Wireless.

Both Aio and Cricket outlets will be rebranded with the new Cricket design, devices and rate plans.

“We will bring customers more value in no-contract,” Cricket President Jennifer Van Buskirk said in an interview.

Cricket is offering three smartphone rate plans. For $35 per month (including taxes and fees), customers get unlimited talk and text, including 500MB of high-speed data. A $45 plan includes 2.5 GB of high-speed data, while a $55-per-month plan includes 5GB of data. To get those prices, customers also have to sign up for automatic payment. The plans all include unlimited data, with speeds throttled to a slower level once the high-speed allotment has been used.

On the hardware side, Cricket is offering customers $50 off a new smartphone, including some models that start at just $50.

For those who want a basic phone, Cricket has a $25-per-month unlimited talk and text plan.

A big change under the hood is that Cricket is moving swiftly to use devices that run on AT&T’s network rather than the one Cricket had used. It’s a very similar approach to the one T-Mobile used following its MetroPCS acquisition last year.

While T-Mobile’s MetroPCS, Sprint’s Boost Mobileand Walmart’s Straight Talk are perhaps Cricket’s most direct competitors, Van Buskirk said the company is really competing against an array of rivals. “I’d put Sprint and T-Mobile in our sights too,” she said.

This article originally appeared on Recode.net.

Help us explore what’s working

Part of explaining the news is critically examining potential solutions to big problems. Will you support this work with a gift to Vox?