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Crittercism Raises $30 Million to Expand Its In-App Performance Monitoring Tools

The startup helps app makers understand why their apps are crashing, among other things.

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Crittercism, a startup whose technology allows app makers to see how well their apps are running, is announcing Wednesday that it has raised $30 million in Series C funding.

Scale Venture Partners, an early-stage investor that has backed the cloud file-sharing service Box and the social mobile game company Glu, led the round. Cloud software company VMware and InterWest Partners also joined in the latest funding round. Crittercism’s existing investors include Google Ventures, Opus Capital and Shasta Ventures.

With this latest infusion of cash, Crittercism has raised a total of $48 million, helping it to expand its range of products and grow its sales ranks.

Crittercism Chief Executive Andrew Levy said the company’s technology grew out of his and his co-founders’ struggles developing their own mobile applications.

“We had bad reviews in the app store — which was a great experience, because we realized how little visibility we had into what the end-user experience was like,” Levy said.

Crittercism developed a tool to get to the bottom of these performance problems — an agent that’s embedded into a mobile application and sends off real-time information about bugs and glitches.

Its technology has caught on. The San Francisco company counts among its customers such major corporations as Netflix, Yahoo, eBay, PayPal and Urban Outfitters. Levy said 1 billion customers a month use an app that contains its diagnostic software.

Levy said Crittercism has been focusing more on business apps in recent months as enterprises start to take their mobile efforts more seriously.

“Mobile applications have become the cornerstone of the enterprise, creating a significant market opportunity to support those applications,” said Andy Vitus, a partner at Scale Venture Partners, who joins the Crittercism board with the investment.

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