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After Google Glass Trial, Virgin Atlantic Experiments With Apple's iBeacon Technology

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Virgin Atlantic plans to announce today that it is working with the beacon startup Estimote to send customized messages and offers to its passengers’ phones as they travel through London Heathrow airport. In one use case, passengers would receive an offer on their phone for no-fee currency exchange as they near that place of business. The program, which will utilize Apple’s iBeacon technology and the Passbook iOS app, follows a trial in which airline employees donned Google Glass as they greeted first-class passengers upon entering the airport.

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