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LeadiD Gets $7 Million Investment to Tell You Which Customer Leads Are Baloney

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Comcast Ventures has led a $7 million Series A investment in LeadiD, a software company that makes tools for buyers and sellers of online customer leads. The startup aims to help sellers get better prices for their legitimate customer leads while helping lead buyers determine the relevance and value of potential customer information they are about to purchase. Tribeca Venture Partners and Genacast Ventures also contributed funds, which brings total investment to nearly $10 million.

This article originally appeared on Recode.net.