Comcast Ventures has led a $7 million Series A investment in LeadiD, a software company that makes tools for buyers and sellers of online customer leads. The startup aims to help sellers get better prices for their legitimate customer leads while helping lead buyers determine the relevance and value of potential customer information they are about to purchase. Tribeca Venture Partners and Genacast Ventures also contributed funds, which brings total investment to nearly $10 million.
This article originally appeared on Recode.net.
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