Mobile ad platform Vungle has opened up a video exchange to start showing in-app video advertisements for products besides other mobile apps, the company said today. Vungle claims it can learn over time when users exposed to its ads are likely to download new apps, and then serve them 15-second “TV-style” video spots at all other times to maximize impression revenue. In February, the company raised a $17 million Series B, including new investments from AOL Ventures and Google Ventures.
This article originally appeared on Recode.net.
We have a request
Vox's journalism is free because we believe that everyone deserves to understand the world that they live in. That kind of knowledge helps create better citizens, neighbors, friends, parents, consumers and stewards of this planet. In short, understanding benefits everyone. You can join in on this mission by making a financial gift to Vox today. Reader support helps keep our work free, for everyone. Will you join us?
Yes, I'll give $120/year
Yes, I'll give $120/year
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
