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Vungle Adds Video Exchange for Non-App Advertisers

Mobile ad platform Vungle has opened up a video exchange to start showing in-app video advertisements for products besides other mobile apps, the company said today. Vungle claims it can learn over time when users exposed to its ads are likely to download new apps, and then serve them 15-second “TV-style” video spots at all other times to maximize impression revenue. In February, the company raised a $17 million Series B, including new investments from AOL Ventures and Google Ventures.

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