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ShopKeep Raises $25 Million for Its iPad POS System Not Named Square

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

New York City-based ShopKeep, which sells point-of-sale software that runs on iPads, has nabbed a big $25 million Series C investment led by Thayer Street Partners. The company says it has 10,000 small-business customers in the U.S. and Canada that pay $49 a month for each iPad-based register they have running the retail checkout software. ShopKeep, which was founded by a former shop owner and has now raised more than $37 million in investment, doesn’t take a cut of transactions.

This article originally appeared on Recode.net.