clock menu more-arrow no yes mobile

Filed under:

#MyNYPD: Why It's Impossible to Control Online Conversation

The failed #MyNYPD Twitter campaign is the latest example of a big organization attempting to rustle up goodwill, only to find that the open nature of social media makes it impossible to control the conversation.

The New York City Police Department’s nightmare began Tuesday with a request from its official Twitter account.

Read the rest of this post on the original site »

This article originally appeared on Recode.net.

Sign up for the newsletter Sign up for Vox Recommends

Get curated picks of the best Vox journalism to read, watch, and listen to every week, from our editors.