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A Big Big Ad: Apple Taps the Pixies to Sell iPhones

It's gigantic.

Some Apple ads you write about because they’re new Apple ads. Some Apple ads you write about because they’re awesome.

It is a little bit unsettling, if you’re a dude of a certain age and a certain demographic, to know that Apple has pretty much made an ad aimed directly at you. But you’ll get over it.

You may also spend a minute remembering the early ’90s, when it seemed unimaginable for a 4AD band to license their music to one of the biggest companies in the world, to sell a very expensive piece of consumer electronics. But whatever! That was then.

The rest of you may enjoy a trip to Wikipedia, where you can learn all about the Pixies’ Gigantic.

Oh, also! There’s this.

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