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A Big Big Ad: Apple Taps the Pixies to Sell iPhones

It's gigantic.

Some Apple ads you write about because they’re new Apple ads. Some Apple ads you write about because they’re awesome.

https://www.youtube.com/watch?v=ODmfmUWqlSA&feature=youtu.be

It is a little bit unsettling, if you’re a dude of a certain age and a certain demographic, to know that Apple has pretty much made an ad aimed directly at you. But you’ll get over it.

You may also spend a minute remembering the early ’90s, when it seemed unimaginable for a 4AD band to license their music to one of the biggest companies in the world, to sell a very expensive piece of consumer electronics. But whatever! That was then.

The rest of you may enjoy a trip to Wikipedia, where you can learn all about the Pixies’ Gigantic.

Oh, also! There’s this.

https://www.youtube.com/watch?v=xJncHEZ3URs&feature=kp

This article originally appeared on Recode.net.