Roku Gets Another Huge Competitor Today. No Big Deal, Says Anthony Wood. (Video)

Anthony Wood has spent the past few years competing with Apple, and then Google. Starting today, he’s going to add Amazon to his list as the e-commerce giant rolls out a device that makes it easier to watch Web videos on TVs — just like Wood’s Roku boxes do.

So is Wood freaked out about taking on three giant tech companies, all of which can afford to treat video boxes and software as a sideline for their real businesses?

That seems like a reasonable question to me, which is why I asked him about it last week at our Code/Media conference in Santa Monica, Calif. You can see his answer, and the rest of our interview, here:

This article originally appeared on Recode.net.

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