Jimmy Fallon Is Huge on YouTube, Jimmy Fallon Tells YouTube

Jimmy Fallon takes his YouTube strategy so seriously that he makes YouTube videos about his YouTube strategy:

https://www.youtube.com/watch?v=fJpFuP4ju2w

It seems obvious in 2014, but having a YouTube/viral video strategy is now mandatory for anyone doing TV comedy. Even if, like Jimmy Kimmel, you don’t want to say you have a YouTube/viral video strategy.

One big exception to this to date has been David Letterman, who hasn’t evinced much interest in the Internet. CBS seems fine with that, too.

Letterman’s successor, Stephen Colbert, however, has been an important Web player for years — the stuff he and Jon Stewart made on a daily basis for Comedy Central works perfectly chopped up into byte-sized pieces. Which is one of the reasons Hulu was willing to pay really big money to get them on board.

Hard to imagine he won’t think hard about the way to use the Web when he moves into his new seat next year.

This article originally appeared on Recode.net.

We're here to shed some clarity

One of our core beliefs here at Vox is that everyone needs and deserves access to the information that helps them understand the world, regardless of whether they can pay for a subscription. With the 2024 election on the horizon, more people are turning to us for clear and balanced explanations of the issues and policies at stake. We’re so grateful that we’re on track to hit 85,000 contributions to the Vox Contributions program before the end of the year, which in turn helps us keep this work free. We need to add 2,500 contributions this month to hit that goal. Will you make a contribution today to help us hit this goal and support our policy coverage? Any amount helps.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via