clock menu more-arrow no yes mobile

Filed under:

Before You Watch "Mad Men" on Sunday, You'll Watch "Mad Men" on Sunday -- On the Web

"Catch-up" viewing on the Web spikes every Sunday, says Google.

Michael Yarish/AMC
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

On Sunday night, you are going to watch TV, because there are a ton of great shows to watch on Sunday nights.

But first you’re going to watch TV on the Web.

So says Google, which says it sees a spike in people looking for older episodes of hit dramas every Sunday — presumably because they want to catch up before the new episodes of “Mad Men,” or “Game of Thrones,” or “The Good Wife” (or all of them!) air that night.

All things being equal, the TV Industrial Complex would generally prefer that people watch these shows when they’re fresh, because that’s when they get advertising credit for those views. But since it’s 2014, the TV guys have learned to live with catch-up viewing — and if it leads to more viewing of new shows, as Netflix and other streamers argue, then they really can’t complain at all.

This article originally appeared on

Sign up for the newsletter Today, Explained

Understand the world with a daily explainer plus the most compelling stories of the day.