T-Mobile on Thursday announced a new promotion designed to woo tablet buyers by offering more free data during 2014 for customers who activate a tablet on their network.
It’s part of the company’s three-day news blitz that began Wednesday with the introduction of a new low-end, $40-per-month phone plan.
T-Mobile’s “Operation Tablet Freedom” lets existing voice customers add a tablet to their plan for free and get more than a gigabyte of free data through the end of the year.
“With this announcement, T-Mobile’s launching a full-on assault against the restrictions and pain points that keep tablet owners from experiencing life beyond the Wi-Fi zone,” T-Mobile CEO John Legere said in a statement.
T-Mobile said it will offer tablets for no money down and that the total price will not exceed what a customer would pay for the comparable Wi-Fi model. For example, a cellular-equipped iPad Air will sell for $499, the same price a Wi-Fi model typically costs, rather than the $630 sticker price for the cellular model.
Best Buy and other retailers have at times had similar offers giving customers a cellular model for the Wi-Fi price, while Verizon recently launched an offer that gives customers on a “More Everything” shared data plan 1GB of bonus data when they add a tablet for $10 per month.
An earlier, still ongoing T-Mobile promotion guarantees tablet users 200 megabytes of free data for life.
This article originally appeared on Recode.net.