Art Startup Daylight Aims to Link Fine Art With Broader Audience

While the Web seems like a natural method to connect more people to fine art, actually doing so is often harder than it seems.

Creating something that is either compelling or profitable for artists is hard, let alone doing something that is both.

“No one has successfully created a digital experience that comes close to replicating the physical experience we have in a museum or art gallery,” said Taj Forer, co-founder of Daylight.co, a new digital venture that aims to offer a forum for professional artists and those who want a new way to consume art and create expressions of their own.

Forer, who has operated art publisher Daylight Books, says Daylight.co will offer several means of interaction. One set-up, known as Editions, involves interactive Web pages featuring established and cutting-edge artists designed to bring their professional work to life.

Daylight also lets those who view the editions create their own works on a similar theme, with each theme also having a prize for the best contributed piece.

“In so doing, users enter into visual dialogue with the work of famous artists and one another, together building a community that sustains itself,” Forer said. “The social media piece of Daylight is central. We’re not interested in a one-way content stream where users simply ‘consume’ content.”

Submissions can take place on existing social media, such as Twitter, Facebook and Tumblr.

Over time, Daylight wants to add e-commerce options where viewers can purchase affordably priced prints of the professional works on the site. The company also hopes to make money from partnerships with brands that would intermix with other content on the site.

This article originally appeared on Recode.net.

Will you support Vox’s explanatory journalism?

Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:

First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.

Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.

So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)

If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via