Machinima Hires TV Executive Chad Gutstein as CEO

Machinima raised new funding earlier this month. Now it has a new CEO as well.

The giant YouTube network has hired Chad Gutstein, the former chief operating officer of niche cable network Ovation, according to people familiar with the decision.

Gutstein will replace Machinima co-founder Allen DeBevoise, who will stay on as chairman at the company, which caters to young men who like playing video games and watching other people play video games. A Machinima rep declined to comment.

Gutstein’s hiring comes after a search that kicked off last fall, when Machinima was also trying to close a big funding round. The company had at one point wanted to raise a lot of money and use those funds to start producing its own Netflix-style programming.

Instead, it ended up taking a comparatively small $18 million debt round, led by Warner Bros.

Since Machinima’s funding came around the same time as Disney’s $500 million purchase of Maker Studios, the two deals have been lumped together as signs of big media companies’ interest in YouTube. But the two companies, which at one point were fierce rivals, appear to be on different trajectories. In the last year, Machinima has gone through multiple layoff rounds and has seen several top executives depart.

Still, lots of people continue to watch Machinima’s clips — the company says it attracts more than two billion views a month. And if the young men that make up Machinima’s core audience stay with the network, that could prove attractive to traditional marketers, who are having a hard time connecting to those eyeballs on TV.

This article originally appeared on Recode.net.

We're here to shed some clarity

One of our core beliefs here at Vox is that everyone needs and deserves access to the information that helps them understand the world, regardless of whether they can pay for a subscription. With the 2024 election on the horizon, more people are turning to us for clear and balanced explanations of the issues and policies at stake. We’re so grateful that we’re on track to hit 85,000 contributions to the Vox Contributions program before the end of the year, which in turn helps us keep this work free. We need to add 2,500 contributions this month to hit that goal. Will you make a contribution today to help us hit this goal and support our policy coverage? Any amount helps.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via