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Amazon Launching Video Box Next Week

Here comes Amazon's answer to Apple TV.

Amazon’s entry into the set-top box world, which has been delayed for months, is coming next week, according to people familiar with the company’s plans.

The e-commerce giant has invited reporters to gather for an “update on our video business” in New York next Wednesday, April 2.

The popcorn and couch in the image give you a pretty good idea of what to expect, as does our previous reporting, which explained that Amazon has been preparing a Web-to-TV gadget for many months.

Amazon’s device will compete with offerings from Apple, which has sold 13 million units of its Apple TV box; Roku, which has sold 8 million units; and Google, which has said it has sold “millions” of its Chromecast sticks. I’ll be interviewing Roku CEO Anthony Wood onstage tonight at our Code/Media event in Santa Monica.

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