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Amazon Launching Video Box Next Week

Here comes Amazon's answer to Apple TV.

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Amazon’s entry into the set-top box world, which has been delayed for months, is coming next week, according to people familiar with the company’s plans.

The e-commerce giant has invited reporters to gather for an “update on our video business” in New York next Wednesday, April 2.

The popcorn and couch in the image give you a pretty good idea of what to expect, as does our previous reporting, which explained that Amazon has been preparing a Web-to-TV gadget for many months.

Amazon’s device will compete with offerings from Apple, which has sold 13 million units of its Apple TV box; Roku, which has sold 8 million units; and Google, which has said it has sold “millions” of its Chromecast sticks. I’ll be interviewing Roku CEO Anthony Wood onstage tonight at our Code/Media event in Santa Monica.

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