Yelp has penned another strategic deal to improve its content, this time with Atlanta-based local advertising platform YP. The San Francisco recommendations service will have the local business listings from YP integrated with its content. Yelp will also “tap into YP’s, large, local sales force and advertiser base,” said Yelp CEO Jeremy Stoppelman, CEO of Yelp. Terms of the deal were not disclosed, but it is not dissimilar to a recent one that Yelp did with Yahoo, as part of a broader effort to get its content to a larger ad base and improve user experience.
This article originally appeared on Recode.net.
