Yelp has penned another strategic deal to improve its content, this time with Atlanta-based local advertising platform YP. The San Francisco recommendations service will have the local business listings from YP integrated with its content. Yelp will also “tap into YP’s, large, local sales force and advertiser base,” said Yelp CEO Jeremy Stoppelman, CEO of Yelp. Terms of the deal were not disclosed, but it is not dissimilar to a recent one that Yelp did with Yahoo, as part of a broader effort to get its content to a larger ad base and improve user experience.
This article originally appeared on Recode.net.
We're here to shed some clarity
One of our core beliefs here at Vox is that everyone needs and deserves access to the information that helps them understand the world, regardless of whether they can pay for a subscription. With the 2024 election on the horizon, more people are turning to us for clear and balanced explanations of the issues and policies at stake. We’re so grateful that we’re on track to hit 85,000 contributions to the Vox Contributions program before the end of the year, which in turn helps us keep this work free. We need to add 2,500 contributions this month to hit that goal.
Will you make a contribution today to help us hit this goal and support our policy coverage? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
