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Content Marketer Percolate Raises $24 Million, Led by Sequoia

Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Percolate, a startup designed to help advertisers manage “native” ads and other content, has raised $24 million in a round led by new investor Sequoia Capital. In January, rival content marketing company NewsCred raised $25 million. Percolate CEO Noah Brier explained what his company does in this post for Re/code.

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