The Phantom 2 photography drone was a hit inside its CeBit booth as it hovered in a narrow cylinder and took photos.
A consistent throng of visitors watched as workers from DJI flew the helicopter up and down, shooting HD video from its built-in camera.
But unleashed outside the hall, DJI’s remote-controlled helicopter offered an unparalleled view of the sprawling German trade show.
In a video interview, DJI’s Michael Perry gives Re/code the lowdown on the company and its devices, while the Phantom itself delivered some amazing footage.
This article originally appeared on Recode.net.