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Layoffs Hit eBay’s Magento Division; Product Chief Exits

Cuts could hint at a product strategy shift.

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

EBay has laid off dozens of people in its Magento e-commerce software division, two people familiar with the moves told Re/code. The total number of affected jobs is near 50, one of these people said.

The layoffs included cuts in Magento’s product and marketing departments in its San Jose office; Magento’s main office is in Los Angeles. Jimmy Duvall, Magento’s head of product, will depart.

EBay spokeswoman Kelly Henry confirmed the job cuts, but not the numbers nor any individuals.

“We’re consolidating our local offices to allow the business to focus more deeply on developing our core Magento products, Magento Enterprise Edition and Community Edition, which combined are enabling more than 200,000 merchants worldwide,” she said in a statement.

It’s not clear if any of Magento’s other offices were impacted.

Magento, which was acquired by eBay in 2011, makes a software platform that brands and retailers use to power their online stores. Since 2011, Magento has offered three products: The two mentioned in eBay’s statement above, as well as a software-as-a-service offering called Magento Go.

Go is aimed at small businesses and was intended to compete with the likes of Shopify and Bigcommerce. But industry observers say it has not found much success.

EBay’s Henry declined to say whether the omission of Magento Go from the company’s statement means the company is killing the product.

This article originally appeared on

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