What’s the perfect PR spin campaign for a botched website rollout? A viral video, obviously.
President Barack Obama showed up in a Funny or Die video interview with Zach Galifianakis on Tuesday, where the two traded jabs and talked a bit about the failed introduction of HealthCare.gov last fall.
It’s funny, especially because it’s self-aware and self-deprecating, but it also has the President advocating for the new and improved version of the health care site.
It paid off — FunnyorDie.com sent a boatload of traffic that way after the video debuted this morning.
Take a look below.
This article originally appeared on Recode.net.