Hip-Hop Horowitz and Boxing Ben -- How to Sell a Book Silicon Valley Style

Well-known venture capitalist Ben Horowitz has a book out, and he is attacking its flacking like he has a startup that needs to become famous, stat.

Having written two books myself, I am definitely impressed by the effort he is making for “The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers.”

That includes donning boxing wraps for a profile in Fortune. It’s a move that surely landed him on the cover — what magazine editor doesn’t love a gimmick photo?

But my fave recent appearance has been Horowitz — though this is not for the book — doing “Rapper’s Delight” this week on the first episode of the VH1 special “The Tanning of America: One Nation Under Hip Hop.”

You can see it here, at the 16:24 mark:

Speaking of hip-hop, Horowitz will be appearing with rapper Nas at SXSW in Austin on March 9.

This article originally appeared on Recode.net.

We're here to shed some clarity

One of our core beliefs here at Vox is that everyone needs and deserves access to the information that helps them understand the world, regardless of whether they can pay for a subscription. With the 2024 election on the horizon, more people are turning to us for clear and balanced explanations of the issues and policies at stake. We’re so grateful that we’re on track to hit 85,000 contributions to the Vox Contributions program before the end of the year, which in turn helps us keep this work free. We need to add 2,500 contributions this month to hit that goal. Will you make a contribution today to help us hit this goal and support our policy coverage? Any amount helps.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via