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Zulily's Q4 Results Easily Beat Wall Street Expectations in Earnings Debut

The discount apparel site does well in its first earnings report.

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Stock prices for flash sale site Zulily were up nearly 11 percent in after-hours trading on Monday, after the Seattle-based shopping site announced fourth-quarter revenue and earnings that easily beat analyst expectations.

The company, which sells discounted apparel for women and kids, earned 10 cents per share, excluding some items, on revenue of $257 million — a 100 percent gain over the same period in 2012. Analysts had been expecting earnings of four cents per share on revenue of $225 million.

Looking ahead, Zulily is forecasting revenue between $225 million and $235 million for the current quarter, compared to analyst estimates of $223 million. For the full year, the e-commerce company projects sales of $1.1 billion to $1.15 billion, in line with analyst estimates of $1.1 billion.

Zulily priced its IPO at $22 a share in November, but it opened trading on its first day at $39 a share and is now valued at more than $5 billion. It has mostly traded around its opening range since then, rising to as high as $44.96 before today. In after hours on Monday, the stock price jumped above $47 a share.

Zulily’s public-market performance is being closely watched in e-commerce circles — and especially by other flash sale sites — because it’s one of the first digital commerce companies to go public in recent years. Re/code reported earlier this month that fellow flash sale shopping site is planning to go public later this year.

I’ll be listening in to the analyst call at 2 pm PT and will update this post with any new information.

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