The Galaxy S5 launch event is still taking place in Barcelona, but Samsung’s rivals are already launching some jabs.
HTC, which is waiting until next month to launch its flagship, tweeted “Buyer’s remorse: Coming Soon to S5 Owners.”
Nokia, meanwhile, tweeted a picture of its Lumia, noting it is “Not the Samesung.”
Of course, the real question is whether Samsung’s sales figures give it the last laugh, as has been the case in recent years.
This article originally appeared on Recode.net.