clock menu more-arrow no yes

Google Buys to Help Track Web Ad Fraud

Google has acquired, a London-based startup that tries to detect online ad fraud. The notion that Web advertisers are paying for bogus clicks, generated by software “bots,” has received an increasing amount of attention in recent years, though estimates of the size of the problem vary greatly. Google didn’t disclose a price for the deal; had seven employees.

This article originally appeared on

Help us explore what’s working

Part of explaining the news is critically examining potential solutions to big problems. Will you support this work with a gift to Vox?