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You can watch the game because you care about the game, or you can watch the game because you care about the commercials. But as far as the Web is concerned, it’s already a rout — for Budweiser.
That result comes from iSpot, a company that’s trying to track the way TV commercials perform on the Web. And since many Super Bowl advertisers now prerelease their ads (either intentionally or via a “leak“) or tease them before the game, you can get a very good sense of what people are most interested in based on their YouTube viewing habits and social chatter.
And by iSpot’s count, we, the collective Web watching/chatting audience, are most interested in what Budweiser has to say, especially when it comes to puppies: The beer company has the first three slots in iSpot’s list of the most buzzy ads over the last 24 hours.* And as of last night, iSpot said, Bud’s ads had generated 49 million of the 130 million views that pre-Super Bowl ads had accumulated on YouTube.
Here’s iSpot’s top 10. If you want to measure the in-game performance of the ads, the company says it will be offering it up in real-time:
Budweiser: Puppy Love
http://www.youtube.com/watch?v=uQB7QRyF4p4
Budweiser: Ian Up For Whatever
http://www.youtube.com/watch?v=-HhlPK_DkiM
Budweiser: A Hero’s Welcome
http://www.youtube.com/watch?v=K7L5QByvXOQ
Volkswagen: Wings
http://www.youtube.com/watch?v=ns-p0BdUB5o
Jaguar: Rendezvous
http://www.youtube.com/watch?v=2Bls1KKDwmo
SodaStream: Scarlett Johansson
http://www.youtube.com/watch?v=zxq4ziu-wrI
Hyundai: Nice
http://www.youtube.com/watch?v=yWiPEe-RiCM
Toyota: The Muppets, Terry Crews
http://www.youtube.com/watch?v=N5A3R4XqhOA
Kia: The Truth
http://www.youtube.com/watch?v=Ob-wn52Dkmk
Coca Cola: Going All the Way
http://www.youtube.com/watch?v=QKi2wjELK6A
* You can see an alternate chart, which measures collective buzz for ads over time, over here. Bud is on top of that one, too, and while the margin isn’t as big, it’s still pretty big.
This article originally appeared on Recode.net.