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Yahoo Debuts Gemini Native Ad Product for Mobile Search

Yahoo introduced Yahoo Gemini today, which it is calling the “first unified marketplace for mobile search and native advertising.” The Silicon Valley Internet giant said that marketers could use the system to buy and manage mobile search and native ads together. CEO Marissa Mayer had talked about such new products at her speech at CES in January and has been pushing the company to expand its search efforts.

This article originally appeared on Recode.net.