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More Big-Name Retailers Jump on Beacon Bandwagon

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Jewelry retailer Alex and Ani has installed beacon technology in all of its 40-plus stores with the help of mobile marketing startup Swirl, sending targeted messaging and deals to shoppers’ phones based on their location in a shop. Another startup, Shopkick, said this morning that its beacon technology would be up and running in more than 1,000 retail stores by the end of March. Macy’s and American Eagle Outfitters have already installed the technology in some stores; other Shopkick retail clients include Best Buy, Target and J.C. Penney.

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