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Amazon Will Allow Negotiating on Prices for Some Products

Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

Amazon has introduced a price-negotiating feature for some of its items in an apparent bid to boost sales in its collectible and fine art categories, which include sports and entertainment memorabilia. Participating sellers can include a “Make an Offer” feature on a product listing that lets shoppers offer a price below the list price. Seller and buyer can then continue to negotiate via email if the seller counters the shopper’s offer. Amazon is introducing the feature first in product categories where auction bidding is common, but says customers won’t be able to bid above the list price.

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