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Attn: Gets $4.1 Million From Ryan Seacrest and Others to Get Attention of Millennials

A new media company that called itself Attn: has garnered $4.1 million in funding from Hollywood mogul Ryan Seacrest’s Seacrest Global Group, as well as other Los Angeles-based investors such as Troy Carter and Ross Levinsohn. The company was created by the founders of millennial-focused advocacy group Ourtime.org, but Attn: is a for-profit venture. The goal is “content that breaks down complex issues, making politics interesting for millennials, and analyzes the world from the perspective of the social media generation.” In other words, what would happen if BuzzFeed and Politico hooked up on Tinder.

This article originally appeared on Recode.net.